Webinar Reporting/ROI

Hello Webinerds, I am the events manager for a law firm and manage our webinar program. ON24 has awesome reporting tools, but how do you use that info to report and quantify (or qualify) success/ROI beyond # of attendees? What business development activities do you undertake to get more mileage from webinars?

I see lots of great templates that companies have shared in terms of planning webinars, but what about reporting guides?

Thank you!

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Hi @thomas.2 I actively measure our webinar success. I use the stats from ON24, but work with them in excell so that I can easier compare results, webinars, etc. If you want to know more, feel free to reach out to me!